Drive growth by developing strategy at the awkward intersection of Brand, Marketing, and Creative.
“I‘ve seen founders drown under the weight of multiple campaigns, unclear messaging, numerous platforms, a plethora of vendors, and very mediocre results. And I’ve seen agencies cry because they couldn’t understand what their client was trying to accomplish. Sound familiar? It happens all the time without a clear strategy.”
-Patrick Harrell
Marketing Strategist, Fractional CMO, Business Translator, Creative Whisperer
I’m Patrick.
I’m a former scrappy small ad agency guy and former big corporate America marketing leader turned independent Marketing Strategist and fractional Chief Marketing Officer. I’ve worked on both sides of the client-agency equation. I’ve felt all of the pain. And I know how to drive success.
I bring real-world expertise to bear to actually drive growth. It starts with taking business goals and developing strategy at the awkward intersection of Brand, Marketing, and Creative. Developing a robust strategy before blindly jumping into execution is the only way to deliver consistent results.
The Fractional CMO
A fractional Chief Marketing Officer (CMO) works with multiple organizations, each on a part-time basis, to help lead a company’s marketing efforts, often freeing up the Founder or President to focus on running the business.
Expertise
Tap into a seasoned marketing veteran without the commitment and cost associated with a full-time executive. The fractional CMO brings experience and perspectives from across multiple industries.
Timing
Rebrand, territory expansion, new product launch, leadership change? The Fractional CMO often joins a company to push them successfully through a large transition.
Scale
Many companies need CMO-level expertise, but not necessarily on a full-time basis. The fractional CMO model allows for flexibility and the ability to bring in the right marketing executive at the right depth of engagement.
“Patrick Harrell is one of those unique individuals who sees the big picture, quickly understands complex concepts and is able to translate them into concise, actionable components.”
Melissa Creamer, Director, Marketing - Blue Cross and Blue Shield of North Carolina
“His ability to bring together people that were initially on completely different pages and lead them to an end outcome that is more creative, outcome driven, and consumer-focused is unparalleled.”
Kristin Westbrook, Marketing Manager - Pentair
“I've had the privilege of working with Patrick in two distinct roles: initially as a client, and currently as a strategy partner. Patrick possesses a remarkable ability to confidently decipher complex business challenges and propose clear and concise solutions. This rare skill offers us tangible insights which are used to develop strategically sound creative. ”
Rick Binger, Principal and Creative Director - Ideya
“Patrick has a unique ability drive change in a way that also brings everyone along with him. Even in the most challenging times, you can rely on Patrick to take a step back and look at the big picture, grounding everyone on the mission and vision of why we are doing what we are doing.”
Greg Androney, Executive Director, Digital Strategy and Customer Experience - Labcorp